Nutrition & Meal Planning Software for Health Coaches

Create personalized meal plans for every client in minutes with nutrition coaching software that saves you time, automates the repetitive work, and keeps clients accountable between check-ins.

30-day money-back guarantee, no questions asked.

Eat This Much is a life-changer and a game-changer. — Nadia Shalwani, owner of N-Hance

The fastest way for health coaches to plan client meals

  1. Start with the client data

    Set calories, macros and food preferences straight from your client’s intake or latest check-in.

  2. Create their meal plan

    Generate a full week of meals, recipes and grocery lists matched to how they actually eat in one click.

  3. Deliver and adjust

    Review their food logs, tweak the plan, and send the next week to their app or as a branded PDF.

Nutrition coaching software with your name on it

The plans behind your coaching shouldn’t carry someone else’s logo. Eat This Much generates them for you, and everything your clients see carries your brand, with the ETM watermark removed.

On Collaborate, your branding runs through the web and mobile apps too. To your clients, it all looks like part of the program they already pay you for.

  • Fully branded PDFs and client emails (all plans)
  • Your branding inside the web and mobile apps (Collaborate)
  • Resell meal planning under your own brand

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Sample meal plan PDF with the Peak Form Personal Training logo in the corner
Your brand on every plan. See the full sample

A meal planning app for coaches that clients actually use

Instead of a PDF that gets forgotten, your clients open an app on web, iOS and Android with your branding on it. They see their meals, swap what doesn’t fit, shop from auto-built grocery lists and log what they actually ate.

Review the logs before every check-in, so the conversation starts from what really happened, not what your client remembers.

Grocery lists integrate with Instacart, Walmart, and Amazon Fresh in a couple of taps.

Get our iOS app from the App StoreGet our Android app on Google Play

The value of your services really adds up!

  • 10
  • 25
  • 50
  • 100
  • 300
  • 500
  • $15
  • $25
  • $50
  • $100
  • $200

* Estimates use Quarterly Control pricing. What you charge your clients is entirely up to you.

What you earn per year after costs $29,052

ETM cost per year: $948 • Return: 30.6x

Start Your 14-Day Free Trial 30-day money-back guarantee

Nutrition software that fits the way you coach

One-on-one coaching

A personal plan for every client, adjusted at every check-in.

Group programs

Individual plans for a whole cohort without multiplying your workload.

Online coaching

Plans, logs and check-ins happen in the app, wherever your clients are.

Habit-based coaching

Pair behavior goals with meals that make the new habit the easy option.

Eat This Much Pro Features

Plans Matched to Client Goals

Calories, macros, diet styles and food exclusions, set per client.

Your Brand Throughout

Plans and emails carry your coaching brand, not ours.

An App Clients Open Daily

Meals, grocery lists and food logging on web, iOS and Android.

Reuse Plans That Work

Turn a successful client plan into a template for the next one.

Plans Delivered on Schedule

Fresh plans reach clients every week by email or app without you lifting a finger.

One Dashboard for Every Client

Review logs, tweak targets and jump between clients in seconds.

Get A Plan That Fits With How You Work

  • 10
  • 25
  • 50
  • 100
  • 300
  • 500
  • Unlimited

Control

$49.00 / month

Up to 10 clients

Manage up to 10 Clients

  • Auto-generate meal plans
  • Custom branded emails and PDFs
  • Fully customize each client's target macros and food restrictions
  • Create collections of recipes and specify meals to only use those recipes
  • Your clients can not log in to Eat This Much

Collaborate

$59.00 / month

Up to 10 clients

Everything in Control, Plus

  • Your clients may log in to Eat This Much
  • Custom access permissions for each client
  • Display your branding in the web and mobile apps
  • Your clients can use ETM as a tracker, and you can view their logs

Don't take it from us - our users love it

We interviewed professionals who use ETM Pro with their clients.
Here are clips from their unscripted testimonials:

As a professional trainer who understands the importance of dietary compliance when it comes to results, I searched high and low for nutrition and meal-planning software for my clients. I came across Eat This Much and was immediately BLOWN AWAY by its ease of use, customization potential, and cost-effectiveness. This tool is the best of its kind.

Mike Howard, Professional Trainer and Founder of Lean Minded

Eat This Much is a life-changer and a game-changer. It's had a huge impact on the number of clients that I can provide meal planning services to, and has been a key factor in the overall growth of my business.

Nadia Shalwani, Owner of N-Hance (Meal Planning Services)

I'm a vegan figure competitor and aspiring nutritionist, and I've been dreaming of designing a website that does this. My friends always ask me to write them diets and I spent hours manually doing what this website can do in a few minutes.

Simone K., Figure Competitor & Aspiring Nutritionist

Frequently Asked Questions

Can health coaches give clients meal plans?

It depends on the coach’s credentials, services, and the laws where each client is located. A health-coach certification is typically not a license to practice dietetics or provide medical nutrition therapy.

Where permitted, non-RD coaches can offer flexible meal ideas for general wellness, involve clients in setting goals, and allow substitutions. Eat This Much supports this flexibility!

Coaches should not use meal plans to treat medical conditions unless appropriately licensed. Clients needing condition-specific guidance should be referred to an RD or physician.

For online coaching, check the laws where the client is located. See the HHS telehealth guidance and CDR licensure map.

How much does nutrition coaching software cost?

Eat This Much Pro starts at $49/month (Control) or $59/month (Collaborate) when billed quarterly, scaling with your client count from 10 to unlimited.

How long does it take to build a client meal plan?

Minutes. Set the client's calories, macros and restrictions once, and Eat This Much generates a full week of meals, recipes and grocery lists in one click.

Does it work for online nutrition coaching?

Absolutely. Plans, food logs and adjustments all happen in the app, so remote and hybrid coaching work the same as in-person.

Can I white-label it as my own nutrition coaching app?

Your logo goes on every plan, email and PDF on all plans, and Collaborate puts your branding inside the web and mobile apps your clients use.

Do my clients get their own app?

They get their own client account in Eat This Much on web, iOS, and Android. You control their permissions, and clients can view plans, make permitted changes, see nutrition information, use grocery lists, and log meals for you to review.

Can I run group coaching programs with it?

Absolutely! Each client gets an individual plan generated from their own targets, and you manage everyone from one dashboard.

Start coaching with better meal plans today

Simplify meal planning in your health coaching packages today! Eat This Much Pro is free for 14 days, backed by a 30-day, no-questions-asked refund.

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